9.4 Department of Publicity
9.4.1 Strengths
i. Actively update information about Dean’s Cup on
social media e.g. Whatsapp, Instagram and
Facebook.
ii. Created creative captions for the postings.
9.4.2 Weaknesses
i. Not everyone from the department shows up to
every meeting.
ii. Though information posted every day, the upload
schedule is inconsistent.
9.4.3 Opportunities
i. If upload schedule is consistent, more people can
be reach to spread the information.
ii. Lots of opportunities for more creative captions to
fit the theme of the program to grab more
attention.
9.4.4 Threats
i. The information posted could get lost in the sea of
messages and posts.
ii. Rivalry between other people who have more
creative ways of promotions.
